VIP Host Academy Insights
Thinking for people who host, lead and look after high value relationships.
Not a blog. A library of industry writing on the human side of casino VIP — written by Nick d’Enis-Rowson, with selected Insights from VIP Legacy Club when the two desks publish across sites.
Player Relationships
Why High-Value Players Leave Online Casinos
Product, price and big losses matter — but VIP churn often starts earlier: when recognition fades, trust erodes, and nobody notices until the deposits stop.
10 min read
Player Relationships
What Do Casino VIP Players Actually Want?
Most of the industry answers with bonuses, cashback and special treatment. Those matter. After 30 years with high-value players, the human side — fairness, honesty, recognition and trust — is what actually holds the relationship.
8 min read
Player Relationships
The €10,000 Player and the €100 Player Should Not Get the Same Casino Experience
Fair treatment does not mean identical treatment. Every player deserves excellent service, but a €100 monthly customer and a sustainable high value player depositing €10,000 a month can have very different service requirements.
7 min read