VIP Host Academy Insights
Thinking for people who host, lead and look after high value relationships.
Not a blog. A library of industry writing on the human side of casino VIP — written by Nick d’Enis-Rowson, with selected Insights from VIP Legacy Club when the two desks publish across sites.
VIP Leadership
Your Best VIP Host Resigned. Did Your Customer Relationship Leave With Them?
When a high-performing host leaves, operators often measure notice period and replacement cost. The larger loss is the relationship knowledge that was never made to belong to the brand.
7 min read
VIP Leadership
Stop Measuring VIP Hosts Only on Revenue
If the only number on a host’s scorecard is NGR, you will get hosts who protect the number. You will not necessarily get hosts who protect the relationship.
7 min read